As a part of every SEO package, we include link building services because your website back link profile is one of the top 3 indicators to Google regarding your website strength.
It’s the custom work your business needs to succeed.
Google has over 200 indicators that affect your website ranking. They look at things such as how many other websites link back to your website. This acts as an indicator to Google that you are a real business or that other consumers are referencing information from your site. Other websites, such as online business directories, digital magazines and blog spots, tend to link back to your business if you have something to say, a product launch or simply want to show up on YELP.
If there is no sign of your business anywhere else on the web except your own website, then the question becomes, do you want to be found? Google and other search engines aim to serve searcher's intent. Meaning, they want to favour business' that will genuinely be able to meet the need of their search engine users in market.
Yes, however, there are many on-page tactics that also contribute to increasing website traffic.
1. Optimising the content on your site: copy and images.
2. Applying technical SEO, like schema markup.
These off-page tactics will also help you rank with search engines and build your site authority:
1. Create a Google My Business Page.
2. Engage a company for a White Hat Link Building Strategy.
3. Get reviews online.
Graphic by Ahrefs
Graphic by Ahrefs
Remember, not all link building is made equal. If the link building services company that you choose uses spammy methods, you run the risk of being penalised by search engines, and this can be VERY hard to undo. You can go from page 1 to page 10 in no time at all.
Contact us! We’ll work with you to assess your current site authority and provide the best solution for your business.