expand your reach.
Immediate response is the main focus for search engine marketing (SEM), and other pay per click (PPC) advertising, as this approach is key for generating quality leads and sales—fast!
Get an SEM Company to attract new users to your site by being the up front and on top.
SEM speaks to the paid digital advertising market. It's all about instant gratification.
Search Engine Optimisation (SEO) is all about user experience and making sure your website lets the user (and Google) know what your business does. It takes a little longer to get to the top of search rankings, but what we do to your site to will make it go BOOM!
Remarketing is an extension of google AdWords and Facebook PPC. Facebook and Google collect data on your browsing habits. We are now able to see if people show interest in a product or service but don't quite take the plunge.
We target people who have visited your site before. We can get granular by targeting someone who has items in their shopping cart but didn't quite seal the deal, or target web users who have already searched for a product similar to yours.
PPC marketing is much more than just funnelling a bunch of money into advertisements. It’s about your ads being seen in the right places by the right people.
We make sure your ad is well researched, targeted, intent driven and most of all, on budget with optimum success.
It all starts by understanding why people click on ads to begin with. Our team of experts have the know-how and experience to identify high converting content, paired with in-depth keyword research and search trend analysis.
Retargeting customers that have already showed interest in your website, is high converting.
Paid Google or Facebook advertising gets results!
For newbies, pay per click advertising can skyrocket you to the top of search queries while you build up site authority. This gives your business a cost effective opportunity to reach your target audience, and generate revenue—while pimping your website for organic search.
For more established businesses, PPC allows you to get in front of your base on those hard-to-target or overly competitive keywords. Plus you can segment your target audience to granular levels.
SEO: A Long term investment in the success of your business.
SEM: Starting your engines to score short term goals
Still wondering if paid advertising is right for your company? The answer is simple: yes. If you’re not in the SEM game, then you’re missing out on opportunities that your competition is picking up.
At Ponderlust, we ensure that your goals are our goals. While some agencies focus on clicks and traffic, we focus on what is actually profitable for your business—conversions. Coupled with a creative SEO strategy, you’ll soon be sitting pretty next to the leaders in your industry.